Digital Marketing and SEO
Before we dive in, it’s necessary to explain what digital marketing is.
Digital marketing is the process of promoting and selling products or services on the Internet using one or more marketing channels like search engines, social media platforms, and PPC advertising.
With digital marketing, you can find audiences interested in your brand, interact with them, and nurture them until they become customers.
The most important digital marketing types are search engine marketing, content marketing, PPC advertising, social media marketing, and email marketing.
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Search Engine Optimization (SEO)
SEO is the process of optimizing your website so that it ranks higher in the search engine’s organic results.
SEO is important in online marketing because it can drive highly targeted traffic to your website. It’s a slower process compared to Paid Ads but it can generate better results in the long term.
If you are a beginner to digital marketing, it’s necessary to understand that SEO is not a static discipline but it changes all the time. Google is reportedly making more than 255 changes to its ranking algorithm per year.
This means that if you want to pursue an SEO Career, you need to monitor the SEO industry for changes and adjust your digital marketing campaigns accordingly.
Benefits Of Personalized SEO Training
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